A diversified clothing store from a culturally diverse country
The ethnic wear of India has always been a part of our cultural heritage. Conserving it has always been our purpose.
Kalachars’s journey began in the year 1985 when our founder Thiru V. P. Arumugam started a small weaving unit with 3 handlooms in 500 sq. ft. space in Velampalayam, a small village in Tiruppur district. He named his business ARV Chithra Fabrics and initially manufactured towels on a small scale. Inspired by our country’s rich and diverse textile heritage, Arumugam developed a passion for promoting the ethnic wear of our nation.
What started as a small family business gradually grew into an exclusive brand for Indian ethnic wear, manufacturing its own products in a factory that spans 2 acres. Today, we are an ISO 9001:2005 certified company offering a wide range of ethnic wear with 300+ designs for men, women, and children. We employ more than 75 weavers, most of them with around 3 decades of weaving expertise. To serve a much larger audience we shifted from handloom to power loom, and now we have 96 power looms operating round-the-clock.
A brand for ethnic wear that is as contemporary as traditional
Be it Pongal, Diwali, Onam, Dussera, or any festival that is part of India’s diverse cultural traditions, purchasing ethnic wear has always been exciting. Our ethnic wear gives us a cultural identity that countries around the world adore. Kalachar’s bedrock is to conserve that cultural identity by promoting the traditional garbs of our nation’s diverse cultures.
Uplifting weaver community by promoting ethnic wear
Our in-house weaving community comprises more than 75 weavers, who along with their families make up the foundation of Kalachar. Some of our weavers have stayed with us since our inception, bringing to their work more than 35 years of weaving expertise. As an enterprise that started as a family business, today, Kalachar views its employees as an extension of its family. That’s why we accommodate them by creating a small community within our premises and ensuring their holistic wellness by creating a work-life balance.